George Marchelos

Customers are a businesses number one priority. Throughout the years, George Marchelos has helped many companies grow, and this includes expanding of the customer base. For any business, the customer that walk through the doors are the backbone of the business. And of course, the more customers you have, the more money you are making. Continually building a customer base is essential for all companies, and it’s even more important if a business owner is planning an exit strategy. A diversified customer base not only mitigates the current risk for you as a business owner, but it also drives the company’s value by mitigating the risk for a potential buyer of your company in the future. Be sure to watch for the next and final feature in our series on driving business value, where we’ll discuss financial systems and controls that can withstand due diligence.
Take every business and social opportunity to meet new people and spread the word about your products and services. Join local business networking organizations, such as the Chamber of Commerce and Rotary Club, and attend industry conferences and trade shows. Get your company name out there and build new business relationships. You just never know who might be a great potential customer. Educate your customers by providing relevant and useful product and industry-related information through newsletters, white papers, handouts, and brochures. When possible, present at professional conferences and regional association meetings. You may also want to consider starting your own blog. Building your reputation as the company with the most expertise can go a long way in attracting new customers. If you have been spending all of your time on Facebook, it might be time to branch out to Twitter, Pinterest, Google+ or LinkedIn.

A client services consultant is a professional who works to find out what clients need and then communicates those needs to the rest of the organization. These workers must successfully analyze large amounts of customer data and suggest changes based on that information. Client services consultant jobs also require good communication skills, both with clients and with service providers or internal departments. Compensation for this position depends on worker experience and complexity of duties.

Client services consultants often work in retail situations, studying customer behavior and preferences to help their employers to make better marketing and sales choices. They may also suggest improvements to customer support, such as helplines. Not every client services consultant works in a sales environment, however. Some people in this position work for medical organizations, political groups, or charities. They can benefit any large organization that needs to interact with clients or customers regularly.

George Marchelos exhibits a number of areas of expertise including channel management. Channel management is a term that refers to the way a business or supplier of products uses various marketing techniques and sales strategies to reach the widest possible customer base. Channel management is of the various outlets by which the product is marketed and sold to customers. When done properly, channel management motivates those channels to sell the product and will ultimately develop a better relationship between the customer and the product. This is usually achieved by identifying the goals for each distinctive channel and then implementing various marketing strategies to make sure that those goals are attained while staying consistent to the overall brand of the business.